How to get traffic to your website
Lacking traffic to your website?
No one is clicking on your links?
Want to increase conversions on your site?
Yes, yes & YES!
Give these 10 methods below a whirl and you should see a boost in your website traffic … Let us know how you get on!
1. Improve your website’s mobile performance
Think MOBILE FIRST … About half of all website traffic worldwide comes from mobile devices, and according to Google 61% of website visitors are unlikely to return to a site they had trouble using on a mobile device, so it’s important to ensure your website offers the best possible experience for mobile users.
How can you check if your website is mobile friendly? Get your phone. Open your website and try to navigate it as a customer would… There you go. Are you being too soft on yourself? Get a friend to do it for you and ask for their feedback.
2. Have a high-quality blog to increase your website traffic
A blog is one of the best ways to generate website traffic and get new leads. In fact, studies show that businesses with a blog get 55% more website traffic than those that don’t have a blog. A well-written, frequently updated blog that addresses the problems and interests of your target audience will keep visitors coming back. And the results are cumulative—according to one study, blog posts continue to drive website traffic up to 700 days after they go live.
Top Tip: For SEO, the ideal blog post length should be 2,100-2,400 words.
3. Use social media as a tool to increase website traffic
Just having a social profile for your business won’t necessarily drive traffic to your website, even if you have a strong social media following. To convert social media traffic to website traffic, post engaging social media content with links to your website, including promotions, company news, blog posts, and notifications about premium content like ebooks or downloadables.
4. Use visual content on your website
Humans are visual by nature, and increasingly people are doing web searches for images as well as text. Google has made a number of updates to make Google Image Search more robust and easier to use, and having high-quality, engaging, search-optimized images on your site can help you capture some of that search traffic. If you have an ecommerce site, having good product shots is even more important—according to a study by artificial intelligence company ViSenze, 75% of consumers have been inspired to make a purchase based on image and video content.
5. Join social media groups
In addition to maintaining a robust social media presence on your chosen platforms, joining social media groups can help you get your brand in front of new audiences and show your industry expertise. Find and join groups related to your industry and volunteer to answer questions or provide insight to create relationships, build brand awareness, and generate website traffic.
6. Run PPC ads to boost your website traffic
Pay Per Click (PPC) ads—a type of paid search marketing in which advertisers agree to pay a set “bid” amount every time their ad is clicked—can generate fast website traffic from the exact audience you’re targeting, and because people who click on ads are probably looking to make a purchase, PPC ads are more likely to generate leads for your business.
7. Improving your SEO increases your organic website traffic
SEO stands for Search Engine Optimisation. Search Engine Optimisation is the technique of optimising your website in order to rank higher on search engines for certain keywords or phrases. For example; I Do Marketing is a marketing agency based in Canterbury, Kent – So ideally I Do Marketing would rank higher on Google for the search terms, “Marketing Agency Canterbury” or “Marketing Agency Kent”. This can be achieved by including keywords such as “Canterbury”, “Kent”, “Marketing” and other related synonyms within your website’s content. All content on your website, including images, contribute to your Search Engine Optimisation’s quality and your website’s ranking. If your website SEO is not up to par, you could be hurting your website traffic without knowing it. Perform regular SEO audits to make sure you’re not making any common SEO mistakes, and to ensure your site is operating smoothly and providing a good user experience for your visitors.
8. Get your website listed in online directories
When someone is looking for the type of product or service your company sells, they may visit an online directory to find a company that provides that product or service. Getting your business listed on these directories is a great way to get your brand name out there and generate new leads. Look for online directories specific to your industry, and get your company listed on reputable local business directories.
9. Create a YouTube channel
More than 2 billion people watch videos on YouTube every month, and 30 million of those are on the platform daily. Create a YouTube channel for your business and fill it with educational, fun, or how-to videos and you’re likely to see a boost in website traffic as viewers click through to your site to learn more. You can also embed YouTube videos in the body of your website to keep visitors engaged once they get to your site.
10. Go On Podcasts
Podcasts are EXPLODING.
Does that mean that you should grab the nearest microphone and start a podcast?
Instead, we recommend going on other people’s podcasts as a guest.