4. Use visual content on your website

Humans are visual by nature, and increasingly people are doing web searches for images as well as text. Google has made a number of updates to make Google Image Search more robust and easier to use, and having high-quality, engaging, search-optimized images on your site can help you capture some of that search traffic. If you have an ecommerce site, having good product shots is even more important—according to a study by artificial intelligence company ViSenze, 75% of consumers have been inspired to make a purchase based on image and video content.

5. Join social media groups

In addition to maintaining a robust social media presence on your chosen platforms, joining social media groups can help you get your brand in front of new audiences and show your industry expertise. Find and join groups related to your industry and volunteer to answer questions or provide insight to create relationships, build brand awareness, and generate website traffic.

6. Run PPC ads to boost your website traffic

Pay Per Click (PPC) ads—a type of paid search marketing in which advertisers agree to pay a set “bid” amount every time their ad is clicked—can generate fast website traffic from the exact audience you’re targeting, and because people who click on ads are probably looking to make a purchase, PPC ads are more likely to generate leads for your business.

7. Improving your SEO increases your organic website traffic

SEO stands for Search Engine Optimisation. Search Engine Optimisation is the technique of optimising your website in order to rank higher on search engines for certain keywords or phrases. For example; I Do Marketing is a marketing agency based in Canterbury, Kent – So ideally I Do Marketing would rank higher on Google for the search terms, “Marketing Agency Canterbury” or “Marketing Agency Kent”. This can be achieved by including keywords such as “Canterbury”, “Kent”, “Marketing” and other related synonyms within your website’s content. All content on your website, including images, contribute to your Search Engine Optimisation’s quality and your website’s ranking. If your website SEO is not up to par, you could be hurting your website traffic without knowing it. Perform regular SEO audits to make sure you’re not making any common SEO mistakes, and to ensure your site is operating smoothly and providing a good user experience for your visitors.