A Quick Tip To Improve Your SEO Today

A Quick Tip To Improve Your SEO Today

Read on for key SEO Takeaways…

A Quick Tip To Improve Your SEO Today

Our SEO expert Jess gives us her insights into SEO and some valuable advice…

Following on from the title ‘A Quick Tip To Improve Your SEO Today’ Sorry… There’s no “quick wins” when it comes to SEO. It’s not something that can be an “overnight success”. Plus, with so much information out there it can be tough to know what will or won’t work for you.

That being said, you don’t need to be an expert to implement all things SEO! There are several actionable and proven SEO tactics that you can go away and implement yourself, and that’s what we’re going to give you today!

Meta data – Titles & Descriptions

A Quick Tip To Improve Your SEO Today

A super simple SEO trick that often gets overlooked!

Meta data are the titles and descriptions that appear in search results, as shown above in the example of Holland & Barrett.

There are recommended character limits for both the title and description, and it’s always beneficial to stick to these otherwise the text will become truncated in search results.

  • Meta title: maximum 70 characters
  • Meta description: maximum 160 characters

Below is an example from Apple, you can see the description ends with “…”, this is because their description is too long

A Quick Tip To Improve Your SEO Today

Make sure your titles and descriptions are clear, concise and informative, explain about your business or your website is about and be sure to include relevant keywords – without sounding spammy!

Create unique titles and descriptions, don’t just copy & paste the same description across the website. If you have a large website this could be time consuming so start with the high priority pages and come back to the lower priority pages.

Finally, include a call-to-action in your description. Your meta description is basically an organic ad in SERPs (search engine results page), it’s your opportunity to sell your content to the user and encourage them to click through.

Key takeaways…

  • Don’t forget about meta titles and descriptions
  • Stick to the character limits, title = 70, description = 160
  • Ensure titles & descriptions are clear, concise & informative
  • Include important keywords, but don’t be spammy
  • Create unique titles & descriptions, don’t copy & paste
  • Include a CTA in your description, encourage users to click through

Recent News

Tips to Make Social Media Marketing Easier For Business Owners
Marketing
By websites@idomarketing.co.uk / June 21, 2022

Tips to Make Social Media Marketing Easier For Business Owners

Social media marketing is a must for most businesses’ marketing strategy to reach their desired audience.

Read More
How to add an admin to your social media channels
Marketing
By websites@idomarketing.co.uk / May 18, 2022

How to add an admin to your social media channels

Oftentimes, when outsourcing your social media marketing , you will need to change admin roles in order for content to...

Read More
What is SEO?
Marketing
By websites@idomarketing.co.uk / May 13, 2022

What is SEO?

SEO or Search Engine Optimisation is a variety of techniques used on websites in order to rank higher up on...

Read More
What is a chartered marketer?
Marketing
By websites@idomarketing.co.uk / April 27, 2022

What is a chartered marketer?

A Chartered professional is a person who has gained a specific level of skill or competence in a particular field...

Read More
Period Leave – Breaking the bias
Marketing
By websites@idomarketing.co.uk / March 8, 2022

Period Leave – Breaking the bias

This year’s theme is #BreakTheBias. We all have biases — it is part of being human. Our collective biases can show...

Read More
Writing copy that converts
Marketing
By websites@idomarketing.co.uk / February 24, 2022

Writing copy that converts

Selling has changed. Storytelling is everything. Major brands are now having to redefine how they sell their product or service to...

Read More
How To Increase Your Reviews
Marketing
By websites@idomarketing.co.uk / February 15, 2022

How To Increase Your Reviews

Why do I need online reviews? 88% of consumers trust online reviews as much as personal recommendations.

Read More
Great Blog Titles To Increase CTR
Marketing
By websites@idomarketing.co.uk / February 8, 2022

Great Blog Titles To Increase CTR

Why is it so important to have a good blog title? If the title of your blog post isn’t interesting...

Read More
Different Types of Hashtags & How To Use Them
Social Media
By websites@idomarketing.co.uk / January 31, 2022

Different Types of Hashtags & How To Use Them

There are LOTS of different hashtags you can use in your post. First up we’re looking at community hashtags. Here...

Read More
10 ways to increase website traffic in 2022!
Marketing
By websites@idomarketing.co.uk / January 20, 2022

10 ways to increase website traffic in 2022!

SEO stands for Search Engine Optimisation. Search Engine Optimisation is the technique of optimising your website in order to rank...

Read More