We are now halfway through 2023, so it may be a good time to check how your marketing strategy has held up in the last 6 months. What goals did you set back in January and which goals have you met?

Below is a breakdown of which objectives you should look out for, and a top marketing tip from our Marketing Director, Lydia, on how you can manage your marketing goals throughout the second half of 2023.

Are your clients satisfied?

One of the most important aspects of any business is customer satisfaction. Checking on your customers’ experiences can be a great way to find out whether your products or services are meeting your clients’ needs. Any feedback is good feedback as it gives you an opportunity to make your business’s processes more efficient.

Try reaching out to your past customers or your current clients for feedback and suggestions on how your services can be delivered in a more convenient way. These types of changes will help you improve the customer experience of your current and future clients.

Have you reached your target audience?

Every business has its dream client. Your target audience should be something you keep in mind when doing any type of marketing. What does your current audience look like compared to your audience back in 2022?

If your audience is closer to your ideal audience now than it was 6 months ago, keep pushing your marketing in the same way, pick out the strategies that seem to be working and change up the strategies that aren’t gaining you any results.

If your audience has strayed further from your target audience, analyse how your marketing plan has changed this year and focus on any strategies that did work previously. It’s never too late to switch up your marketing strategy, take a look at our previous article: How to get started on your 2023 marketing plan and strategy.

Is your website more organised?

Your website is the face of your business online, so making sure it’s organised and easy to navigate is extremely important. The more user-friendly your website is, the more likely you are to get engagement from your online audience, and generate repeat visitors.

Here’s a list of important points your website should meet:

• Your homepage summarises your website as a whole
• Your website’s navigation is easy to use and understand
• All copy is precise and clear to read
• The design of your website matches your branding
• There are no gaps in your website that are visible to visitors
• Easy to find your contact details
• Each page has a purpose and a call to action

Which ones can you check off? Which points need improvement?

Have you reached your analytical goals?

The analytics of your social media, website and other channels can give you a clear cut answer to whether your marketing plan for 2023 has garnered you an improvement on your online presence compared to last year.

Each social media platform has some form of analytical data that is available to the account owner.