Five Key Social Media Updates for June

Five Key Social Media Updates for June

1. Instagram is testing ad breaks.

Instagram is shaking things up with a new video ad format! Reports suggest the platform is testing a format that will stop users from scrolling in the app’s main feed until they’ve watched a video ad.

In an ideal world, digital ad targeting would have become so advanced now that targeting is spot on. However, there still isn’t a way to guarantee that the right ad will be displayed to the right user every time. Therefore, you’re likely to receive random promotions, especially from big brands, from time to time at least.

Source – Click here

10 Features Your Website Needs
10 Features Your Website Needs

2. TikTok collabs

Similar to Instagram, TikTok now allows you to add collaborators to a post. This allows the post to be shared on multiple accounts, which helps expand your reach and get in front of new audiences.

  • Creators will be able to invite up to 5 other creators to make a collaboration post
  • Users will be asked to approve collaborator listings, and will be able to decline those they don’t want to be included on
  • Users will also be able to remove themselves as collaborators retrospectively
  • Collaborator posts will appear on the creator and collaborator profiles, though only the creator will be able to edit the post
  • You’ll be able to invite people to collaborate on a post up to four times each month

Source – Click here

3. Instagram shares give the biggest signal of quality.

IG chief Adam Mosseri has said;

“More important than watch time or like and comment counts is send rates, [and] generally, I think the rate is more important than the count. So the number of sends per reach, the number of likes per reach, the number of comments per reach. But sends per reach correlate more, in my experience, with overall reach than anything else, because we are looking to help people discover content they want to connect with friends over, and so sends is a great proxy for that sort of connection over creativity’.

Source – click here

10 Features Your Website Needs
10 Features Your Website Needs

4. LinkedIn’s reduced article link preview

If you’ve posted any links on LinkedIn recently, you’ve probably observed
that the preview image for your link is noticeably smaller in the stream.

Linkedin has said;

“To help members stay on LinkedIn and engage with unique commentary, we’re simplifying our feed by changing the image size and third-party article link preview for organic posts and Sponsored Content. When an organic post becomes a Sponsored Content ad, the small thumbnail preview image shown in the organic post is converted to an image with a minimum of 360 x 640 pixels and a maximum of 2430 x 4320 pixels.”

Therefore, unless you have sponsored your post, the image size of your article link will be smaller to normal.

Source – link here

Meta Business Verification

Meta is making its Verification for Business subscription package more accessible to brands. This package allows you to purchase a blue checkmark for your brand’s Facebook and Instagram profiles. Additionally, Meta is introducing new features and higher-priced tiers for its business verification packages to meet a broader range of needs.

The prices displayed in grey are the individual profile costs. Meta offers lower prices as an “introductory offer” for new subscribers. There is also a 20% discount for brands that verify both their Facebook and IG profiles at the same time.

As shown in the package overview, you now have four verification options for your business, each with increasing prices and various additional benefits.

Source – Click here

10 Features Your Website Needs
10 Features Your Website Needs
taking notes effectively

Written by Ellie Roberts

Marketing Assistant Manager

Ellie is our Marketing Assistant Manager who works alongside our Marketing Managers; she helps support the team by creating social media content and email campaigns whilst completing many more marketing tasks to assist in delivering marketing strategies and plans to clients.

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