How to pick the right social media platforms for your business

How to pick the right social media platforms for your business

With 100’s of new platforms it is difficult to know where to start…

How to pick the right social media platforms for your business

Navigating through the growing number of social media platforms can feel daunting for many business owners. With the growth of apps such as Facebook, Instagram, and now TikTok, it’s difficult to figure out where your business fits, and where you should focus the majority of your social media marketing. 

However, this is vital, as social media forms such an important part of business and consumer relationships – with 4.2 billion active social media users as of January 2021.

To help you figure out what platforms are best for you, we’ve consolidated some top tips!

First, let’s look at the stats.

Statistics

  • 90% of people with access to the internet use social media
  • Facebook has the largest number of users, with 2.79 billion monthly active users
  • In terms of downloads from the Apple App Store, WhatsApp has the most, with 9.39 million downloads in May 2021 alone
  • Social media platforms gained 490 million users in 2020
  • 44.8% of global internet users used social media to search for brand information in 2020

So how can you reach them?

1. Identify your target audience

Arguably the most important step to any marketing plan is identifying your target audience. If you don’t know who you’re aiming to reach through your marketing, how can you figure out how to best reach them? Start by asking yourself who your typical customer is – what is their gender, their age, their attributes?  By creating a target audience profile, you can begin to understand what kind of social media marketing will work best for your business, as you can aim your content towards your specific audience.

How to pick the right social media platforms for your business

2. Find out what platforms will best reach your target audience

Different platforms are better for reaching different audiences, so it is vital that you understand where your target audience’s social media presence lies. For example, if your target audience is male, aged 40+, you probably want to focus your efforts on platforms like Facebook, rather than TikTok where the majority of the audience will be in the 18-24 age range.

This information will differ for every business, as different target audiences require different channels of communication, so it’s important that you consider the popularity of different platforms for different demographics.

3. Consider which platforms best align with your business persona, products, and services

Social media platforms are not all the same. Instagram focuses on photo-sharing content, where Twitter leans toward text-based posts. Depending on your business, the type of content you want to share might be different. Art and beauty businesses would be sensible to share on Instagram and Pinterest, as these offer great opportunities to show images of their work, whereas businesses focused on networking and contracting might find LinkedIn to be where they have the best business prospects.

4. Decide on your goals and what you want to get out of social media

By deciding what you want to achieve, you can begin to understand what platforms will work best for you. Instagram offers a chance to be creative and show the personality behind your business, so if you’re hoping to grow more of a community and loyalty with your customers, this may be the best platform to you.

Take your hopes for the business into account and decide whether each platform will help you to reach these goals.

5. You don’t have to use every platform!

A common question is whether every business should be on every platform…. The answer is no!

As discussed, different platforms work differently for every business, and it’s not worth investing time and energy in platforms that won’t help to build your brand or won’t reach the right audience. Consider the steps laid out above, and decide which platforms will be most beneficial to you. By doing this, you can focus your time on the right areas, and build your online business persona.

In Practice:

How to pick the right social media platforms for your business

To find out more about business social media habits, we took to Instagram with some polls. Here are the results:

  • 90% said that they focus on 1 or 2 platforms rather than using all
  • 92% said they prefer using Instagram over Facebook for their social media marketing
  • 78% said they prefer LinkedIn to Twitter
  • 92% share image content more than videos
  • 90% said that when they do share videos, these tend to be less than a minute long
  • 73% said they don’t boost their posts
  • 89% don’t share ads on Facebook

Deciding what platforms are best for your business is vital to marketing success.

Don’t just focus on the apps with the biggest number of members, and don’t try to perfect every single platform.

If you want help with your social media marketing?

Click here for more information on our social media marketing services.

This blog was written by Ellie House with us via the Employability Points scheme. Ellie has been experiencing what it’s like to be part of the marketing team here at I Do Marketing. Ellie is studying a Law (LLB) degree at the University of Kent.

Recent News

2022 Marketing Dates
Marketing
By websites@idomarketing.co.uk / December 21, 2021

2022 Marketing Dates

January: Month Celebrations:  I Do Marketing is 5 Years! 1st – 31st January – Ginuary / Dry Jan / Veganuary...

Read More
10 marketing stats to boost your marketing in 2022
Marketing
By websites@idomarketing.co.uk / November 30, 2021

10 marketing stats to boost your marketing in 2022

#1 60% of small businesses in the UK use Paid Digital Advertising Paid digital advertising covers everything from social media...

Read More
What is the best marketing strategy NOW?
Marketing
By websites@idomarketing.co.uk / October 13, 2021

What is the best marketing strategy NOW?

It’s a bit of a trick question to be honest because it really depends on your business and what you...

Read More
5 reasons you should enter business awards
Business
By websites@idomarketing.co.uk / September 23, 2021

5 reasons you should enter business awards

If you’ve never considered entering your business into an award before, you should. Awards are very often overlooked as a...

Read More
Tips on how to create a good HR culture
Business
By websites@idomarketing.co.uk / September 14, 2021

Tips on how to create a good HR culture

Culture is incredibly important for a successful business. Keeping on top of internal communication channels is KEY. In our opinion...

Read More
30 Content Ideas For Social Media
Social Media
By websites@idomarketing.co.uk / September 12, 2021

30 Content Ideas For Social Media

Do you struggle with content for your social media? Here are 30 content ideas for you to use: 1. Videos...

Read More
How to pick the right social media platforms for your business
Social Media
By websites@idomarketing.co.uk / July 23, 2021

How to pick the right social media platforms for your business

Navigating through the growing number of social media platforms can feel daunting for many business owners.

Read More
5 Steps To Generate Good Reviews Plus Step By Step Guide On How To Handle Bad Reviews!
Marketing
By websites@idomarketing.co.uk / June 22, 2021

5 Steps To Generate Good Reviews Plus Step By Step Guide On How To Handle Bad Reviews!

Getting good reviews is SO important for your marketing and business.

Read More
A Quick Tip To Improve Your SEO Today
Marketing
By websites@idomarketing.co.uk / May 19, 2021

A Quick Tip To Improve Your SEO Today

Our SEO expert Jess gives us her insights into SEO and some valuable advice...

Read More
Create An Instagrammable Business
Social Media
By websites@idomarketing.co.uk / April 21, 2021

Create An Instagrammable Business

We thought we'd bring you the insights from a business owner who's business had been knocked down by COVID but...

Read More