Marketing Trends 2020
What are the 2020 marketing trends?
Top Takeaways from the below trends:
- Give customers content they will want to consume quickly, easily and regularly!
- Get your content ready for voice search.
- Set your events up on Facebook… Also, search events on Facebook – its awesome.
- Make your products or services shoppable on Facebook!
Get personal on email…
- Produce more video and interactive content.
Customer Experience: CX
2020 is the year of the customer. We couldn’t miss customer experience off of the list of marketing trends for 2020 could we!? Customers are looking for more than just a product or service. We want to buy from businesses that look, feel and act good… It’s no longer about trying to convince people to buy from or work with your company. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more. In a sense, when you focus on building a positive business culture and providing great service, the marketing almost takes care of itself. Almost.
The growth of online content has given consumers more power. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell them how great your products are. Instead, they’re going out and doing their own research. Make sure in 2020 your online and offline content communicates the message your target audience cares about. But, we have to give them more than just information. It is all in the experience!
What exactly makes a great CX? Efficiency, convenience, knowledgeable and friendly service, and easy payment options are what people value most in their customer experience. But also: Up-to-date technology, personalisation, an easy mobile experience, brand image, and design all add up to the overall customer experience. Think about your target audience, what do they like? Would they share it on their insta? No. Then make it better until they do. So they keep coming back for more.
A great way to communicate these messages is through audio content for example, podcasts. Video, 85% of people are more likely to buy you product after watching a video about it!
A huge marketing trend for 2020 is voice search! It shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online.
Even if your brand isn’t ready for smart speaker advertising, it’s important that your content is optimised for voice search. Voice searchers use search differently. They use longer, more conversational queries, so slanting your content to serve these queries, as well as answering questions directly, can help to make it more visible to voice searches. This has the added bonus of making your content more likely to be picked up as a featured snippet or found on Google.
One of the social media trends 2020 is how to maximise events online. If you haven’t checked out Facebook ’s events section recently then we suggest you take a little look now, but make sure you come back! It is MAD, right? For quite a while now we’ve been able to add events to Facebook , yes this isn’t new. But, the Facebook events sectionis better than ever and this helps us to spread the word about up coming events and see what is happening and where so much easier. The boosting function is pretty good for this too. We recommend listing all of your businesses events on Facebook and if you use Eventbrite – once you set up an event you can instantly add it to your Facebook page and track clicks sales too.
Social Media Shopping
It’s not new but it is something to consider for your social media strategy for 2020. With the click of a button, prospective customers can go from scrolling on Instagram to populating credit card information and completing a purchase. BOOM! Shoppable posts have shortened the sales funnel by eliminating steps from awareness all the way to the point of purchase. If you have an e-commerce site take advantage of this trend by using Instagram , Facebook , Pinterest, and Twitter to progress your prospective buyers to becoming a customer with a simple click of a button. Shoppable posts have been gaining traction for a couple of years now, and we predict this will be the norm for 2020 marketing strategies.
Email Marketing – Personalisation
Don’t ignore this for your marketing strategy 2020! If you’re sending email marketing campaigns then well done… But, are you segmenting your audience? Generic emails to huge lists of people won’t cut it in 2020. Personalised groupings of newsletter campaigns based on customer history and data will outperform mass blasts. Segment your email lists into categories, and study consumer behaviors to personalise each campaign. The point of it is to make customers feel they are being treated as individuals which is hugely important for their CX but also for retaining them and getting them to purchase with you again. Loyal customers also help to increase the reputation and awareness of your brand as they’ll talk about your company and products with their friends and family. Happy customers make great (and free!) brand ambassadors and influencers.
Content is still king and it is no surprise that it will continue to be in 2020. However, quality over quantity and more diverse content are predicted to be consumer favourites. When strategising for 2020, diversify your content and change the way you attract customers by creating more video and interactive content (such as quizzes, if brand-appropriate). However, don’t forget to continue publishing blogs or longer forms of written content as these are key contributors to driving visibility and strong SEO. Content is key to your marketing strategy, but content that is overused, saturated, or posted for the sake of posting will negatively affect engagement. Take time to diversify your content strategy. It’s okay if you don’t have something to post every day. The point of a content strategy is to attract and engage your audience, not to annoy them with fillers.
Try to focus on interactivity, emotional connections and authenticity in your content. By offering value and engaging with users you’ll have successful social media campaigns.
Marketing continues to evolve at warp speed. It’s just as important as ever to adapt and evolve with new marketing trends to stay competitive and retain high-quality customers. Setting an intention to learn and integrate new innovations to help your business stand out against competitors.
We could go on to be honest! Marketing is ever evolving and it is exciting times!! But, now is the time to start planning your 2020 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them.
Join us in January for our Prosecco and Planning event for tips and advice on planning for 2020. Or join our email list to get a list of our top planning tips in January!! Have you read our blog Social Media Trends for 2020?