Mistakes To Avoid With Your Social Media Content

Mistakes To Avoid With Your Social Media Content

Guest blog by Award Winning Photographer Jason Dodd

Mistakes To Avoid With Your Social Media Content

We have worked with Jason Dodd Photography on multiple occasions for our own professional photography and for our clients for their content on websites, social media, and many other forms of marketing. Here Jason gives us his insight into what mistakes to avoid in your imagery for your social media.

I have worked with Lydia and her team from I Do Marketing for a number of years now, recently she asked me to do a guest post for her that will be used across social media platforms, generally some hints and tips about image content and making the pictures stand out from the norm.

I guess I would always recommend using a professional photographer but in the real world it is not always possible, especially if you want to create fresh content on a regular basis.

First of all think about your audience, what appeals to them, if you are on instagram then use some images of your daily routine, it doesn’t necessarily have to be a large landscape photos, it could be a close up of some recent work/product or even the office dog. Most mobile phones now have great cameras and we can upload content very quickly to social media from this, be original and spend a bit of time telling a story and adding those tags and people on to the post. For instance if I post a photo I will tag in the camera brand, photography magazines, lighting equipment and the product and client.

If you can avoid stock images, they may be cheap but I can guarantee your competition will be using the same, or they may even have hired a professional to come in and take a variety of content for them. I always like to get photos of the whole business, the people posing for linked in profiles, inside and outside the premises, plus a change of attire as well to keep it fresh. Plus make sure that those little detail photos are included, these are great fillers for quotes and content on a website or brochure. Also use strong colours, this makes the images pop off the pages of the website and grabs the viewers attention.

And last of all put a plan together, don’t put content up or take a photo for the sake of it, original content is always key and people will appreciate seeing the thought and effort that has gone in to the posts.

Of course to make life easier you can always contact Jason to do your photography for you or get some training from him…

Check out his website and socials here:

Website: https://www.jasondoddphotography.co.uk/

Facebook https://www.facebook.com/JasonDoddPhotography/

Instagram https://www.instagram.com/jasondoddphotos/

Thank you Jason, for your great tips & advice in this article!

Recent News

Tips to Make Social Media Marketing Easier For Business Owners
Marketing
By websites@idomarketing.co.uk / June 21, 2022

Tips to Make Social Media Marketing Easier For Business Owners

Social media marketing is a must for most businesses’ marketing strategy to reach their desired audience.

Read More
How to add an admin to your social media channels
Marketing
By websites@idomarketing.co.uk / May 18, 2022

How to add an admin to your social media channels

Oftentimes, when outsourcing your social media marketing , you will need to change admin roles in order for content to...

Read More
What is SEO?
Marketing
By websites@idomarketing.co.uk / May 13, 2022

What is SEO?

SEO or Search Engine Optimisation is a variety of techniques used on websites in order to rank higher up on...

Read More
What is a chartered marketer?
Marketing
By websites@idomarketing.co.uk / April 27, 2022

What is a chartered marketer?

A Chartered professional is a person who has gained a specific level of skill or competence in a particular field...

Read More
Period Leave – Breaking the bias
Marketing
By websites@idomarketing.co.uk / March 8, 2022

Period Leave – Breaking the bias

This year’s theme is #BreakTheBias. We all have biases — it is part of being human. Our collective biases can show...

Read More
Writing copy that converts
Marketing
By websites@idomarketing.co.uk / February 24, 2022

Writing copy that converts

Selling has changed. Storytelling is everything. Major brands are now having to redefine how they sell their product or service to...

Read More
How To Increase Your Reviews
Marketing
By websites@idomarketing.co.uk / February 15, 2022

How To Increase Your Reviews

Why do I need online reviews? 88% of consumers trust online reviews as much as personal recommendations.

Read More
Great Blog Titles To Increase CTR
Marketing
By websites@idomarketing.co.uk / February 8, 2022

Great Blog Titles To Increase CTR

Why is it so important to have a good blog title? If the title of your blog post isn’t interesting...

Read More
Different Types of Hashtags & How To Use Them
Social Media
By websites@idomarketing.co.uk / January 31, 2022

Different Types of Hashtags & How To Use Them

There are LOTS of different hashtags you can use in your post. First up we’re looking at community hashtags. Here...

Read More
10 ways to increase website traffic in 2022!
Marketing
By websites@idomarketing.co.uk / January 20, 2022

10 ways to increase website traffic in 2022!

SEO stands for Search Engine Optimisation. Search Engine Optimisation is the technique of optimising your website in order to rank...

Read More