Tips on how to create a good HR culture
Experts in HR give us their top tips on creating a good culture in your business.
Culture is incredibly important for a successful business. Keeping on top of internal communication channels is KEY. In our opinion I Do Marketing’s clients that we work with that have a good culture have better marketing… Honestly, from their social media content, nice staff images and videos – this doesn’t come from businesses that suffer with their culture!
We were pleased to be able to speak with the experts ForrestHR recently who gave us some tips on how to improve your business culture.
Creating a good HR culture can be a broad concept, and it is important that the definition is understood by all staff a Company. This means cultural messages need to be conveyed as simply as possible.
An organisation may be deemed to have a ‘good’ culture if it encourages individual employees and allows them to participate in any decision-making by creating a ‘democratic’ environment. But equally, a culture may be deemed as ‘good’ because individuals work effectively together under an autocratic structure.
There are some great examples to look at well-known of companies with a good Company culture:
- Google – employees aspire to Google’s mission to “organize the world’s information and make it universally accessible and useful,” seeing their work as impactful and important in the larger world.
- Hubspot – the Company believes not only that happy employees do the best work, but also that there’s no need to punch a time clock or to report to a regular office in order to produce great work.
Below are some simple ways you can build a good culture for your own Company:
- Create a mission statement and core values and communicate these to employees. Why do we do what we do? What do we believe? Where do we want the Company to go? Give staff specific examples of how their roles positively impact the Company and its clients. From here, goals can be created.
- Once the values and goals have been created, they must be communicated within the Company, thus translating into Company culture. Invite staff to participate, encouraging engagement and contribution to your Company culture.
- Consistency is key – ensure Company projects and initiatives include an undertone of your culture and values and communicate them when onboarding new employees. Having programs and initiatives in place that regularly reinforce the core values that make up the central basis of your culture is key to keeping your culture thriving.
- Hire the right people that align with your values and culture – as part of the recruitment process you can ask candidates what they value in a Company to see if it aligns with your own.
- Measure your culture – include practises like employee engagement surveys to see if you are on the right track regarding the creation of good employee experiences.
- Company cultures can and should evolve, be open to it for success in the long run.
Culture can make a huge difference in attracting and retaining good employees. The creation and building of an effective culture is ultimately unique to each Company, but the points above are a great starting point on how small businesses can create a great culture, improving the overall success of the Company.
If that wasn’t enough insight for you, ForrestHR have a wonderful team and a suite of products to suit all of your HR requirements.
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