1. Have a bank of social media templates and photos

It is worth hiring a professional photographer for a day and having a company photoshoot session. Get lots of photos of you and your team (together and individually) in different settings – they all go a long way! Take photos of other items that relate to your brand identity as well. You can see how we have done this on various I Do Marketing’s Instagram photos!

Social media templates also help make content creation significantly easier and faster. Just add in the relevant text and images, and with some minor adjustments – it’s done!

2. Have a brand kit ready

Another key for efficient content creation. Your brand colours, fonts, and logo(s) should be ready to go when you create marketing content. This ensures that all your content is visually cohesive and identifiable.

If you feel like you need help with your business’ branding, feel free to check out our design and branding service.

3. Have a content strategy

It’s important to know your target audience really well for this. Your content strategy should be based on what your ideal audience would find helpful and/or appealing. To understand your ideal audience, you should form customer personas based on the type of customers/clients you aim to attract and serve.

We suggest your content strategy to have “pillars” you could rely on. For example, an interior design company would have pillars like “client work”, “interior design tips”, and “work process”.

This means that you won’t just be constantly posting promotional content, but content that shows you are an expert in your field, and builds trust with your audience! This is also a chance to show off your brand personality 🥳 

Need some content ideas for some inspiration? Here are 30 content ideas for your social media!