What are SMART Goals? Setting achievable goals for 2023

What are SMART Goals? Setting achievable goals for 2023

New Year’s Resolutions and goal setting for the year ahead…

Are they really achievable? 

As we wave goodbye to 2022, the start of a new year naturally seems like the best time to make some changes and set some goals for the year ahead. But how do you actually set attainable goals?

“People who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals”


Writing your goals down in detail is the first step towards achieving them. Not only can this help you to visualise the future you want, but it also allows you to narrow your focus and avoid feeling overwhelmed. Don’t shy away from the detail, as this can make all the difference.

One way that we turn vague goals into actionable ones is by making them SMART.  The SMART goal tool is very useful to help you to focus and re-evaluate goals as needed. It can be applied to every goal, including your business and marketing goals as well as your personal goals.

SMART is an acronym for specific, measurable, achievable, relevant/ relative, and timely. 

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What is a SMART goal?

S: Specific

When setting your goals, you need to be specific. The goals need to be clear in your mind. Think about it in detail, and don’t be too generic. 

M: Measurable

Set measurable goals. To reach a goal, you will need to follow it and effectively measure it. Assessing your progress will help you stay focused, meet deadlines and feel that excitement of getting closer to reaching your goal. 

A: Achievable

Set attainable and realistic goals. Look at what has worked well in the past and use this to determine how achievable your goal really is.

R: Relevant

Your goal must make sense for you, your business or your organisation and has to be linked to its values and purpose. 

How important is it to you? How will achieving it will help you, and how will it contribute towards your long-term ambitions? 

T: Timely.

Every goal needs a target date, so you have a deadline and something to work towards. Without a deadline, it’s far easier for you, or your team, to procrastinate and take longer than you should, to reach it.

smart goals

Here is an example of what a SMART business goal might look like:

SMART Goal Example: To increase annual sales revenue by 10% in 2023

Specific: Increase sales conversions from the company website from 200 a month to 220 a month. 

Measurable: Increase and monitor the number of enquiries coming through our website, which can be converted into revenue. We will increase web enquiries by using our social media channels to drive traffic to our website organically.

Achievable: We have the time and ability to post on social media 2-3 times per week and include links in the captions to our website. 

Relevant: The company is growing, and we need to purchase new equipment. We will be able to do this by increasing our revenue. 

Timely: In the next 12 months, with a quarterly review.

smart goals

In 2021, our Marketing Manager, Hannah O’Toole, set a personal goal for herself to return to doing something she loved – MARKETING. 

She did just that, and on the 5th of January 2023, Hannah celebrated her one-year anniversary as a Marketing Manager at I Do Marketing!

Speaking about setting her goal, Hannah says, “After deciding to pursue a different career path, I felt like something was missing, and it took me 2 years to realise that it was marketing! With over 14 years of experience in marketing, I knew I had to return to doing what I loved so much. Getting there wasn’t easy, but having a SMART goal helped me to achieve what I set out to do.”

An example of Hannah’s SMART goal: 

I would like to return to marketing and do what I love. I want to work with a variety of clients to help them to achieve their marketing goals (SPECIFIC). By reconnecting with industry peers, I will develop my network of contacts and position myself as available for work (MEASURABLE). With over 12 years of experience and knowledge working in marketing, I know that I can reach this goal (ACHIEVABLE). I have a strong passion and dedication to marketing, and it is a dream of mine to return to marketing and now is the right time for me (RELEVANT). I will start in 2021, and by 2022, I want to be marketing again (TIMELY).

Do you have a business or marketing goal that we can help you to achieve in 2023?

Let’s meet and discuss your marketing goals and challenges.

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Written by Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at I Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries.

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