Your Construction
Marketing Agency

In the construction industry, success is dependent on excellent service, strong relationships and brand recognition. Construction is a competitive sector, that’s why marketing your business strategically and efficiently can put you ahead of the curve.

See it in action

Our Team

Marketing Services

Work With Us

Marketing Trends

Your Construction
Marketing Agency

See it in action

Our Team

Marketing Services

See it in action

Our Team

Marketing Services

Work With Us

Marketing Trends

Working with Construction Leaders

Our team of marketers and designers have worked with many construction industry leaders, helping them market their company to potential clients and industry partners.

Hear what Marc from Watkins has to say about working with us on implementing a new marketing strategy.

“They just get things done”

We started with a strategy and acting as their outsourced Marketing Manager, this is what we delivered:

Target: Property Developers & Architects

Challenge: No marketing resource or expertise to devise and deliver the marketing strategy. Watkins wanted someone to take ownership of the marketing strategy in its entirety.

Services:

Marketing Manager
New division planning and delivery
Logo and branding
Graphic design
Social media management
Website development and management
Monthly marketing meeting and reporting

620

visitors to their LinkedIn page per month on average

66%

increase in LinkedIn followers within the first 6 months

View all case studies

Top Construction Marketing Trends

It’s an exciting time for marketing in the construction industry as more and more companies are appreciating and harnessing the power of a well researched and delivered marketing strategy.

With this, your competitors will also be improving their visibility in the market, meaning you need to stay ahead and stand out by telling your story in a way that is consistent and memorable with clever and targeted marketing tactics. Here are our top 9 construction marketing trends to consider for your own strategy.

1. Targeted Approach

Whether you are targeting architects, contractors, property developers or owners, guess what? All your targets are in one place – LinkedIn.

Every construction company should have a prospect list and the marketing team should work in tandem with the sales team to ensure that these prospects are nurtured as best as possible.

Use LinkedIn to your benefit – you can set a monthly advertising budget to ensure your brand and targeted messaging is getting seen by the right decision-makers.

You can target by company name, location, job role and even retarget to those who have already visited your website.

This is a great way to build your awareness and ‘warm’ up your prospects.

2. Direct Mail

Direct mail has made a come back. With the noise online, something physical that lands on your desk can really make an impact and is hard to ignore, especially if it is memorable. This can work very effectively if you are targeting architects who love to hold and play with models or for trades.

In line with the targeted approach, you can use a direct mail approach to act as a ‘foot in the door’ and open up the opportunity for follow up sales activity when the time is right (considering doing your research on Glenigans and NBS for current project opportunities).

Think, how could you stand out and make an impact?

3. Podcast

Let’s hear it.

Something that was accelerated from COVID is our love for podcasts. They can fit into our routine and are a great way to pass the time on your commute.

We have seen and been a part of construction-based podcasts. They can act as a great catalyst to strengthen relationships with guest speakers who are experts in their fields and position yourselves as thought leaders.

For example, if you are a product manufacturer, why don’t you consider a podcast series which introduces different people across the supply chain from contractor, to architects or even the end user to discuss industry topics.

4. Brochure

No matter how much technology has evolved, we have seen it time and time again that people love to hold something physical in their hands.

From the first point of interest, through to getting your product or service specified on a job, at each stage, there is marketing collateral which can act as the hook.

There is nothing which compares to flicking through pages, whether that be a company positioning brochure, an architect’s Look Book to showcase your best projects, or even a technical product overview document.

The trick is to make it useful and memorable.

5. SEO

Make Google your friend and ensure you are staying ahead of your competition by outranking them organically on your key search terms for Google.

For example, if you are a steel manufacturer or building inspector, are you on the first page of Google when people type in those terms? If you’re not, you’re missing a big trick, and the chances are your competitors are ahead of you.

SEO should be a key part to any website strategy.

If you have considered SEO, then you have likely considered Google Ads. Read one of our most recent articles about the difference and when one may be more suitable than another.

6. Web Design

Yes everyone now has a website, but are you proud of what your business says about your business?

Your website should be the hub for all your marketing efforts and a lead generator for you. At the very least, it should work as an information hub where your prospects or current customers can find information about your product/service.

Think, have you got the right call to action where people can pick up the phone to you, or download a brochure in exchange for a datasheet/brochure download which works in tandem with your sales team?

A website should be thought of as a shop window to your business. If you don’t have a website you are proud of, you are missing an opportunity to make a good first impression.

7. Video

There is no better way to showcase your company in 2 minutes than with a powerful positioning video which showcases your capabilities, factory, operations and team, or why not even get some of your happy customers to speak on camera?

The possibilities of using these videos are greater than ever – on your website, short snippets for socials, email marketing, even in a video card which can then become a part of your direct mail campaign?

We have all heard the saying a picture says a thousand words and at I Do Marketing, we think video says two thousands words (if not more). You can get a feel for the company and decide whether you think you would work well together within a couple of minutes.

8. Social Media

Social media may seen obvious, but there are many companies who could do so much more with it to better position their business.

We have had some amazing results with our clients where we have fully embraced the benefits of social media for them with a targeted and customised content plan, and have seen how it has impacted their awareness but also the businesses’ bottom line.

Top tip – don’t try and do all the social media platforms, especially if you have limited resource; stick to those that suit your target audience (we would normally say focus on 2 platforms, and do them well).

9. Email Marketing

If you are looking to improve the relationship with your existing or past customers, you should be considering email marketing.

It is a great tool to keep you at the forefront of their minds for when they have an appropriate project, and also ensure you are showcasing your entire offering to them. Also, it can be handy to inspire them on their next project by including recent projects you have completed, and educating them on your products/services.

P.s. if you are nervous about GDPR, then contact us for some guidance!

Working with I Do Marketing

We believe in the marketing mix… as powerful as social media is, it is much stronger as part of a mix of marketing activities!

Your results are our results! We’re transparent with our reporting and you’ll see that we’re not shy to share the results with you!

We can help as much or as little as you like, but either way you get impactful and experienced marketing resources.

Let’s Chat Construction Marketing

Bespoke Marketing for the Construction Industry

The I Do Marketing team can help you decide which marketing services are best suited for reaching your business’ goals. Our expert team can work on a campaign basis, to a strategic and efficient marketing plan as part of a monthly retainer, or on an adhoc basis.

We can do as much or as little as you’d like, with each service meeting the needs of your marketing goals and budget.

Social Media Management

Keep your business active and online to showcase your work and your company’s progression by developing a social media strategy.

Pay Per Click Advertising

Funnel traffic and potential leads to your website with keyword research and Pay Per Click advertising, and only pay for what you use.

Email Marketing

Keep your current clients and past customers up to date on your construction services or products with Email Marketing.

Online & Offline Advertising

Whether you are looking to promote your business online or offline, our team can increase your brand’s recognition through advertising.

Blog Content & Copywriting

Showcase your recent work, advise on industry news and key information, or reach new audiences with Blog Content and Copywriting.

Web Design & SEO

Present your business in the best possible way with a new, professional website, and make a long term impact on website traffic with SEO.

Meet Your Marketing Team:

Lydia

Director

Suzanne

Senior Marketing Manager

Hannah

Social Media Marketing Manager

Denham

Web
Developer

FAQs

How will we know if the marketing is working?

We believe in transparency with our reporting and you’ll see we’re not shy to share the results with you! Your results are our results and so we’ll be asking you to tell the changes you see in the business and we’ll share the data we’re able to collect too! We start with clear goals and so then we know when we’ve hit them! Monthly meetings are part of our process to talk through the reports too.
Is there a minimum time we should do this for?
How much should our marketing budget be?
Is this relevant for my small business?

Honestly, marketing is essential for ALL businesses and having a plan is key. In the early days of business you may think that you doing everything is the best way but quickly you’ll see how important marketing is to your growth and having a plan is SO important. Ask about our ½ day discovery sessions as this could be a good way to dip in your toe and have a plan of action you can manage yourself.
Is every plan you write the same for every business?

Your Construction
Marketing Agency

Your Construction
Marketing Agency

Working with Construction Leaders

Top Construction Marketing Trends

Working with I Do Marketing

Let’s Chat Construction Marketing

Bespoke Marketing for the Construction Industry

Social Media Management

Pay Per Click Advertising

Email Marketing

Online & Offline Advertising

Blog Content & Copywriting

Web Design & SEO