Day 12: Lead Magnets
Day 12: Lead Magnets
Happy Sunday guys… It is Day 12 and we hope you are finding this information useful… Let us know if you have any feedback or tag us in your post! 🙂
Today we have some info on lead magnets… Every business should have at least ONE… What is yours?
Firstly, let’s look at the key points around them.
How to Create a Lead Magnet
- Figure out who you’re targeting and what they want.
- Create, design, and name your lead magnet.
- Build your conversion path.
- Set a schedule to update regularly.
Let’s have a look into the conversion path that turns website visitors into leads – and the role email marketing plays in this process:
Call to Action (CTA): This is the button that website visitors click to access the resource you’re offering.
Landing Page: This is where your lead magnet captures information provided by the visitor. Once visitors click on the CTA, they’re brought to a landing page where they fill out a form with their name, email address, and any other relevant information you’ve deemed important.
Thank-You Page: The visitor-turned-lead now lands on a thank-you page with information on where to access their resource and is added to your mailing list.
Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.
The BEST lead magnets:
Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all.
Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something.
Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalize this lead magnet to a specific landing page, that’s even better!).
Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
High value – your lead magnet should have both high perceived value and high actual value.
Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
Demonstrates your expertise or UVP – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road.
How can you use a lead magnet in your business?
Have a look at these ideas and then work out your ideas from the above content… Feel free to send it to us and we’ll test it before you go LIVE with it!
- A Script
- A toolkit
- Resource list
- A calendar
- Report / Generator
- Gated content (sign up to get X)
- Educational video/audio
- Event tickets
- Email course
- Free book + shipping
- Sample chapter
- Sample video/audio
- Free taster/ consultation
We could go on….
Remember to tag us into your post @idomarketinguk and use the hashtag #idmcalendar2021