Day 17: LinkedIn
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The I Do Marketing Team cover a variety marketing fields. Throughout the team we have over 32 years experience combined across a variety of marketing aspects.
5 Quick LinkedIn Marketing Tips:
💡 Optimise your page. Incorporate your targeted keywords into your company description as well as your list of specialties.
Takeaway: If you see lots of people checking out your profile give them something to read and enjoy!
💡 Post actionable content. Creating polls and sharing teasers of content linked to a blog post tends to do well.
Takeaway: PDF carousels work really well to do ‘step by step’ or ‘top 5’ content.
💡 Analyse your competitors’ company pages with Competitor Analytics on LinkedIn. Identify what is working for them and integrate those tactics into your strategy.
Takeaway: Don’t copy them… Be inspired and make it your own!
💡 Use InMail. It has a 10%-25% response chance if you send messages to your prospects.
Takeaway: Whatever you do DON’T bombard your prospects with messages or sell to them straight away… Warm them up first and get to know each other in the comments on a post first!
💡 Join LinkedIn Groups. Great way to connect and interact with like-minded professionals in your industry.
Takeaway: This is a good way to meet new people and build relationships on LinkedIn. Once you have chatted then connect with them.
Remember to tag us into your post @idomarketinguk and use the hashtag #idmcalendar2022