Everyone has a story… Let’s get yours heard across your marketing channels starting today 2nd December!

Have you posted on social media before about ‘your story’?

a) Feel like you have done it to death?

b) Haven’t shared it yet…

Hopefully, the below will inspire you to give it a crack (again)

Some of the ideas could help to communicate your message to new audiences via new mediums.

Video Content:

• Behind the scenes
• Get someone else to tell your story.
• Be interviewed by someone
• Create an animated video like https://www.doodly.com/

Social Media Posts:

• Now vs then photo.
• Throwback to a time – first car/van, factory, office etc

Go live:

• Q&A about your business
• Do an interview with someone

Email Marketing:

• Where we started and where we’re going…
• Mission for the business
• Promotion on your anniversary

Website:

• Update your about page on your website with this info
• Add a timeline to show your journey

Content ideas:

• Add an article with this key info
• Why you started your business
• What are your values
• What is your mission?

What is your story? Do you have one? If not, then you need to think about how you started, the pain points, the moment you had a breakthrough and how you felt. Making this relatable so others can understand and connect with it.

If you haven’t already have a listen or read of this https://www.audible.co.uk/pd/Building-a-StoryBrand-Audiobook/B071J2GVB8

Remember to tag us into your post @idomarketinguk and use the hashtag #idmcalendar2021