It’s the freakin’ weekend!!

Jump on your Insta stories and share some businesses or accounts content – tag them and theme it! For example, share all of your favourite local coffee businesses.

Remember it should always deliver value to your audience so make sure it is relevant!
If you need to research your audience check out the target audience profiling activity.

Maybe you’re not on Instagram… (why not?) Then do this as a post on Facebook, LinkedIn or Twitter.

For example:

• Restaurants could share local suppliers
• Construction businesses could share subcontractors or suppliers
• Automotive could share complimentary brands for cleaning, servicing or upgrades.

Remember to tag us into your post @idomarketinguk and use the hashtag #idmcalendar2021