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Different Types of Hashtags & How To Use Them


There are LOTS of different hashtags you can use in your posts….

First up we’re looking at community hashtags:

Here are 9 different types of community hashtags you can use for your business and examples of how to use them:

1. Hashtags indicating your product or service, like #sweater or #coffeeshop

Examples for I Do Marketing: #Marketing #SocialMedia #Branding #SEO #WebDesign

2. Hashtags indicating your niche in your industry, like #weddingphotographer or #travelphotographer

Examples for I Do Marketing: #SMEMarketing #SMESocialMedia #SMEBranding

3. Hashtags for Instagram communities in your industry, like #bakersofinstagram or #foodiesofinstagram

Examples for I Do Marketing: #DesignersOfInstagram #MarketersOfInstagram

4. Hashtags for special events or seasons, like #whiteday or #nationaldonutday

Examples for I Do Marketing: #InternationalDesignDay #MarketingDay

5. Hashtags using locations, like #pastrynyc, #madeintoronto, or #sydneysweets

Examples for I Do Marketing: #Kent #London #Canterbury #SouthEast

6. Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday

7. Hashtags with phrases relevant to what you do, like #becreative or #bakerylove

8. Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day)

9. Hashtags with emojis, like #???? or #????

We recommend using a variety of hashtags on your posts and stories so your posts can reach different communities. For example, if you run a food account, you could use #cleaneats to reach users looking for healthy recipes or #sweettooth to nab attention from the dessert-loving crowd.

No 2: Branded Hashtags

A branded hashtag is a hashtag that’s unique to your company when using Instagram for business.

No 3: Campaign Hashtags

While branded and community hashtags are meant to last, campaign hashtags are usually shorter-term and run for just a few days, a season, or a year.

But this is all well and good but what about finding the right ones for your business!?

Research your audience – putting random hashtags at the end of your Instagram or social media posts isn’t going to grow your audience. Instead, find out what hashtags your audience is using and see which ones fit the content that you’re publishing.

Your hashtags should be relevant and contain keywords that your audience is actually searching for.

2: Research Your Competitors

A great way to gain valuable hashtag inspiration is by looking at what successful brands in your network are doing.

Look at brands with similar content, products, or target audience — and carefully assess their content strategy.

Hone in on their top-performing posts in particular, and highlight the hashtags that could be applicable to your brand for future posts.

3: Research Industry Leaders

One of the best ways to find relevant hashtags is by following Instagram influencers that have the same (or similar) target audience as you.

Every industry has its respective key influencers. Find out who these people are in your niche and use their posts as inspiration. These people are already well-established with your target audience, so why not learn from the best?

4: Find Related Hashtags

Surveying the landscape of trends that are relevant to your own hashtag is an easy and effective way to grow your community.

Simply type your hashtag into the app’s search bar, and then select “tags” from the dropdown menu. You’ll then be able to see all of the top hashtags that are closely related to your own hashtag, revealing additional ways to reach, monitor, and engage with your community.

You can also browse through posts containing a hashtag you’re already having success with. Do you see a trend of any other common hashtags that could be included in future posts? If yes, write them down.


5: Keep a document with them all on and categorise them by the number of reach they get – HUGE , Medium or niche

6: Then categorise them by type e.g. products/services, motivational posts, tips etc.

7: Test them… see how it helps you to reach new audiences or increase engagement on your content.

We hope this was helpful… If so let us know your stories and tag us in!

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London