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Eyelash Excellence

Eyelash Excellence is an award-winning and industry-leading eyelash extension supplier that is passionate about using its industry experience to design and produce the best products and mentoring services available.

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Services: Marketing Discovery, Marketing Plan & Strategy, Email Marketing, Graphic Design & Branding, Google Ads, TikTok Management. 

Problem: The client was looking to reach more of its UK audience, enhance its brand to keep up with its growing competitors in the industry and develop its current marketing strategy and efforts to increase brand awareness and sales.

They were looking to outsource the marketing that they did not have the time and expertise to work on alone.

Solution:

Step 1:
Discovery Session

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We started by having a discovery session to learn about their marketing goals, who they are looking to target, information on their closest competitors, where they believe their marketing isn’t reaching its full potential and where they want to be in the future. These discussions helped us put together an in-depth marketing insights presentation full of recommendations, ideas and a range of strategies that could work for them.

Step 2:
Action Plan

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We then created an action plan to help their internal team identify what needed to be done, when and by whom. Helping us to work alonside their current team and aid in their marketing development.

Step 3:
Rebranding &
Graphic Design

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As the internal team worked on their key roles, we worked alongside the owner to undergo a rebrand.

We started with the basis and created new brand guidelines to fit their industry and, once approved, began to work on content templates to match these.

Step 4:
Digital Marketing Support

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Moving forward, we work alongside their team to set up and manage their Google Ads, create weekly email campaigns, and have mentored and worked alongside them to create content on new social media platforms like TikTok.

Step 1:
Discovery Session

1 (7)

We started by having a discovery session to learn about their marketing goals, who they are looking to target, information on their closest competitors, where they believe their marketing isn’t reaching its full potential and where they want to be in the future. These discussions helped us put together an in-depth marketing insights presentation full of recommendations, ideas and a range of strategies that could work for them.

Step 2:
Action Plan

2 (8)

We then created an action plan to help their internal team identify what needed to be done, when and by whom. Helping us to work alonside their current team and aid in their marketing development.

Step 3:
Rebranding & Graphic Design

3 (4)

As the internal team worked on their key roles, we worked alongside the owner to undergo a rebrand.

We started with the basis and created new brand guidelines to fit their industry and, once approved, began to work on content templates to match these.

Step 4:
Digital Marketing Support

4 (1)

Moving forward, we work alongside their team to set up and manage their Google Ads, create weekly email campaigns, and have mentored and worked alongside them to create content on new social media platforms like TikTok.

Google Ads Stats:

Stats on the last 6 month period

3.28M

Google Ad Impressions

45K

New visitors to the website

65K

Google Ad Clicks

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TikTok Stats:

11,977

Video views

10,542

Reach

999%

Increase in followers

11,977

Video views

10,542

Reach

999%

Increase in followers

Content We Helped Create:

Follow Eyelash Excellence on Facebook, Instagram & TikTok:

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Eyelash Excellence Testimonial

We were recommended I Do Marketing to assist us with our SM marketing, rebranding, and growing our visibility on Google.

We had also wanted to work with a company where we could sit face to face with, instead of everything being online these days.

The team have been great in identifying areas of the business which really needed work. They have opened up new channels for us and used their expertise to deliver effective campaigns that fit our objectives. They keep us up to date on their activity and check in with us if they see new opportunities and are also always on hand to answer any questions.

Google ads/merchant centre was something we had wanted/needed to do for a long time, but was too complicated and time consuming for us. To be able to outsource to the team who manage and report back to us has allowed us to continue to focus on the areas we specialise in.

Would 100% recommend I Do Marketing

– Frankie Widdows, Owner

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London