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Harbour Coffee Co

Bright in colour and bold in the flavour, the Harbour Coffee serves up and delivers to your home the finest specialty coffee beans roasted on the Folkestone harbour arm.

Services: Content Drafting, Website Design, Development & Management.

Challenge: Harbour Coffee was in need of an e-commerce website to meet the demands of their coffee lovers who want to enjoy the coffee from their own homes and businesses and expand on the success of the coffee shop in the heart of the Folkestone harbour arm.

The website brief included full e-commerce functionality and additional features all to be delivered in four weeks to align with the launch of the Christmas Markets on the Folkestone harbour arm.

Solution:

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Step 1: Website Discovery Meeting

As with all website projects, we kicked off this project with a Website Discovery Meeting. This allows our team to fully understand the vision of the brand, tone of voice, the purpose of the website, how it fits in with the wider business plan and a sitemap to optimise the user journey. 

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Step 2: Website kick-off & development

Now, it is time to action! With the brief and sitemap agreed, we then went onto showcase a flat visual of the new website homepage design. This allows the client to get an understanding of the look and feel of the website and feedback, before then creating the rest of the pages.

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Once approved, we then went full steam ahead to develop the remaining pages in a flexible content management system. From this stage, we had weekly meetings with the client to review the design and layouts as we progressed.

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Step 3: Content Drafting

Whilst the development of the website was underway, we were busy drafting the content in line with the fun and light-hearted tone of voice of the Harbour Coffee brand.

This included all content for the main pages and one set of amends.

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Step 4: Testing & Launch

Now the pages are created and the content is drafted and approved, it is time to launch! In time for the Christmas Market opening.

This includes a soft launch for testing all the functionality, followed by a hard launch to the customers.

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Step 5: Phase 2 Development

Now the website has been live for a number of weeks, we are moving into Phase 2 of the development to build the trade login area.

Harbour Coffee Co

“Thank you to Lydia and the team for designing and building my new e-commerce website. We had a tight deadline of 4 weeks and Lydia delivered! We had a website kick-off meeting to discuss the website layout and functionality and I was delighted to receive a mock-up so quickly afterwards. They also wrote all the text for the website which summed us up perfectly. They really understood the fun personality of the business that I was keen to show through the website. I am looking forward to continuing to work with the team on future website developments and ongoing web hosting.

I highly recommend Lydia and the I Do Marketing team. “

– Mark Babins
Director
Harbour Coffee Co

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London