TikTok Campaign Case Study
Services: Social Media Management, Social Media Advertising. & Campaign Planning
Problem: The client wanted to expand their brand presence on TikTok and reach a new audience but did not have the time nor expertise to create and post content on their brand-new account. They were looking to run a 6-week Christmas Campaign to showcase their available festive pieces and gift range.
Solution: Acting as Philip Jones’ outsourced marketing team, we created a full campaign plan, outlining the approach, goals and measurement. We created fun and light-hearted content based on trending topics, sounds and themes to help grow their TikTok account. We fully managed their account and targeted and worked alongside various influencers to ensure the client got the most out of this campaign and achieved their brand awareness goals.
Influencer marketing and affiliate marketing were the perfect fit for Philip Jones as it allowed us to double the content and reach across the platform.
Campaign aims:
- Launch and build engagement on their TikTok account
- Use influencers as a channel to reach a new audience and discover their potential
- Build fun, engaging and trending content to strengthen the PJ brand
- Increase online sales in the run-up to Christmas using TikTok marketplace
Content We Helped Create:
Follow Philip Jones Jewellery on Facebook, Instagram & TikTok:
