Advertising & PPC
Advertising has changed dramatically over time, especially now that a business’ online presence is more important now than ever. The first step everyone takes when trying to find a service or product is to look online. Having a fine-tuned online advertising strategy is vital to navigating towards your business’ success.
Reach your audience with PPC & Advertising
The internet is a powerful tool, but sometimes it can seem bloated and overwhelming, presenting users with far too many options to choose from. Using online advertising can help your business stand out from the crowd, so that your services and products get noticed and the attention they deserve.
PPC advertising allows your website to appear on top of Google’s SERPs (Search Engine Results Pages) for specific keywords or search terms. With our PPC Advertising service, we can help you decide on which keywords would bring you the best results. The more in demand a search term is, the more competition there is to advertise for it. So sometimes we may suggest a mix of search terms ranging from popular to medium popularity in order to get the best return on investment.
Our paid search experts will create a bespoke strategy specific to your business and closely monitor the performance, fine-tuning it along the way to get the best results for you.
What is PPC?
PPC stands for Pay Per Click. This is when you set up an advertisement on Google’s search results page, and you only have to pay for each click that the advert generates. The advert will look similar to a normal search result, but will contain a tag to specify that it is an advertisement.
Benefits to Pay Per Click
Pay Per Click Advertising has many benefits and can make a huge difference to a business providing a valuable service.
Pay Per Click is easily measured and tracked. Our advertising team will be able to see which ads are working well, and those that need optimising.
PPC ads won’t take long to activate after setting them up, meaning you’re not too late to the competition when it comes to businesses providing similar services. The ROI can be demonstrated very quickly.
Google ads can provide your business with a wealth of data on keywords and user behaviour. This information can be used for other marketing efforts like SEO.
Take a look at our advertising case studies, and see how PPC’s benefits have positively impacted their businesses.
Advertising Case Study
We developed a fully fledged marketing plan for OFP Timber Frame, who supply and install structural timber frames to the residential market throughout Kent and the South East. We worked together to re-launch the OFP Timber Frame website and start driving traffic to the new site from social media, SEO and an initial 6 month PPC campaign.
Free PPC Consultation
Are you looking to expand your business’ presence online? Book a free Pay Per Click consultation with us.