Social Media Advertising
Are you looking to boost your online presence and rise above your competitors with a targeted and consistent approach? All types of advertising aim to increase sales of products or services. Social media advertising is a great avenue to go down in order to increase your brand awareness and sales!
Target your audience with Social Media Advertising
Organic reach on social media can be lucrative in the long run if you keep consistency, but it can take some time. Advertising on social media is a fast way to target a specific audience on a wide scale.
When working with our clients, our social media marketing experts always start by formulating a bespoke strategy exploring both paid advertising and organic social media to get the best results for your business.
With over 2 billion people on Facebook, there is still so much room to breathe when it comes to advertising on this platform.
Facebook advertising allows you to set a daily budget and target your audience by various categories. This means you can advertise to people that are the most likely to buy your products or services. You can not only target users by their demographic and location, you can also specify their interests and other profile information. This makes Facebook such a powerful tool in the advertising space as the information their users provide is so vast, you are bound to find your perfect audience no matter how niche it is.
Take a look at one of our Facebook advertising case studies to see the amazing results our team achieved:
Philip Jones Jewellery
We act as their social media manager and create content, write captions and post on Facebook and Instagram. We also manage their social media advertising budget to drive traffic to their website and increase their sales whilst raising brand awareness.
Like Facebook, Instagram has such a large number of users – now over 1.4 billion users in total. That’s over 15% of the world’s population. So advertising on the Instagram platform can be very beneficial to companies that do it right.
Instagram advertisements appear throughout users’ feeds, explore sections and stories. These ads look very much like normal Instagram posts, but often they have more interactive features like product catalogues, call to action buttons and links.
Instagram has many different options when it comes to advertising, and our team can help you choose the format that would be most effective with the types of products or services your business provides.
These advertising formats are; Image ads, Stories ads, IGTV ads, Shopping ads, Reels ads, Video ads, Carousel ads, Collection ads & Explore ads.
Is Instagram advertising the best platform for your business? Get in touch with us for a free consultation:
LinkedIn has over 800 million members to date and is a great tool for promoting your business or your own individual services.
LinkedIn is a fantastic platform for businesses that provide services to other businesses, as it’s filled with business owners and employees that are decision makers within their companies. Businesses are made up of people, and targeting an audience with the power to impact business decisions is a top priority on LinkedIn. You can target your audience by selecting sector, job roles, seniority, location, company names and much more.
Like Instagram, LinkedIn has different advertising formats; Text Ads, Single Image Ad Format, SpotLight Ad, Jobs Ad Format, Carousel Image Ad Format, Video Ad Format, Message Ad Format & Follower Ad Format.
Are you looking to advertise to other businesses and business owners on LinkedIn? Reach out to our team to discuss your business goals and which next steps are best for reaching these goals.
We act as Watkin’s social media manager and create content on LinkedIn. In the span of a week, one of their boosted posts on LinkedIn generated 3,681 impressions and 62 clicks through to their website, with an average cost per click of just £0.81!
Twitter may not be the first social media platform that comes to mind when you think of social media advertising, but with over 230 million daily users, it’s still widely used for organic and paid reach. Twitter actually has the highest click-through rate for advertisements out of Facebook, Instagram and LinkedIn, at 2%.
Twitter has four different advertising formats:
- Carousel Ads: An image or video carousel with unique titles and links per slide.
- Video Ads: Promoted tweets featuring video advertisements.
- Takeover Ads: A featured spot on Twitter’s trending page.
- Amplify Pre-Roll Ads: Advertisements shown before a video plays within a tweet.
Twitter has proved to be very fruitful to those that advertise on their platform, so depending on your advertising goals and target audience, Twitter could be the place for you!
TikTok is a great option for Social Media Advertising. To date, TikTok has had over 3 billion downloads and is used by over 20% of all internet users, which is huge!
There are five advertising formats available to the general public and business on TikTok:
Image ads run exclusively through TikTok’s news feed apps; BuzzVideo, Babe and TopBuzz. These social media ads can include an image or app, as well as text to entice your audience.
Video ads can be a length of 5 to 60 seconds and display within user’s For You page, so they blend in well with other user’s organic content. Like TikTok image ads, they also can feature images, apps and descriptions.
Spark ads allow you to advertise within organic content. This could be your own account’s content or other user’s videos. This is a great way to boost your own TikTok account’s engagement.
Pangle ads are placed through 3rd party apps. For example, certain games have in-app rewards for watching advertisements. This is all achieved through the TikTok Audience Network.
Carousel ads, just like image ads, appear exclusively on TikTok’s news feed apps. These advertisements let you to share up to 10 images, allowing you to fully show off your brand.
TikTok could be the place for your brand to prosper. The I Do Marketing Team would be happy to talk more about how TikTok could help your business reach it’s goals.
Book a discovery session
If you’re looking to widen your reach and increase your brand awareness and sales, social media advertising is a step in the right direction. To help understand which platform and strategy would work for you, book a free consultation with our marketing team to discuss your next steps: