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The East Kent

Standing proud in the heart of Whitstable since 1802, The East Kent pub has made its mark in the history of this busy seaside town. The EK, as it’s referred to by locals, lovingly invites families and friends to enjoy delicious food accompanied by your favourite drink with a relaxed, lively and warming atmosphere.

IDM YMM logo-04 (1)

Services: Your Marketing Manager, Logo and Branding, Content drafting, Graphic Design & Website Design, Development and Management.

Problem: Having worked with the owners of The EK, Natalie and Andrew, on their other business venture, The White Horse in Boughton Under-Blean, for the successful launch of their new branding and website, it seemed only fair that The East Kent received some love and had a little refresh!

The East Kent set out to modernise their well-recognised logo subtly and inject some fun into their overall branding and website to reflect its values and customers.

Previously, the graphic design work has been managed internally, but with ambitions for growth and improving the overall look and feel of the brand, we were delighted to work alongside the marketing team to help deliver this fantastic work.

Solution:

Using our varied and specialist in-house skillset, we worked across the branding, website design, development, content drafting and supporting design work. Let’s go into these in a little more detail.

logo

Step 1: Logo

To help update and modernise the logo, whilst still making the brand recognisable, we went through a series of design processes and steps, including supporting colours and brand guidelines to ensure a consistent and strong end result. We did for The EK and also their delicious Wood-Fire Kitchen.

Old Logo
Old Logo
New Logo
New Logo
web-design

Step 2: Website

They needed a website to match the new modernised logo. Working alongside their marketing team, we designed, developed and delivered a fully-responsive and beautiful website.

This process started with putting together a sitemap to ensure the user journey was flawless and intuitive and that all pages were necessary and had a key purpose.

New Website
New Website
content

Step 3: Content

Whilst the website development was underway, our team drafted the content for each page of the website with the intended audience in mind. We also supported the photoshoot brief to receive imagery which would perfectly complement the beautiful new website.

launch

Step 4: Launch!

We worked with the client’s existing IT team to ensure a seamless transition to the new website from the old one and carried out post-live checks.

The website is built in an easy-to-use CMS system which allows the client to make changes to the text, imagery and other updates as required.

3 (4)

Step 5: Further branding and PR

To help support the new logo and website design and development, we ensured consistency through the email marketing design and also advertising in local newspapers.

Advertisement in Local Press
Advertisement in Local Press
support

Step 6: Continued support

We are working with both The White Horse and The East Kent to help support and deliver on ad hoc design work, supporting the overall marketing strategy.

Key Stats:

8

weeks to design & develop

9

page website

1.5K

monthly visitors

The East Kent Testimonial

“Insert review here”

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London