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Marketing News & Tips

Learn from our experts: Check out our insightful articles, videos and resources packed full of useful insights from your favourite marketing team here at I Do Marketing.

10 graphic design trends you should be using in 2024
Marketing
By websites@idomarketing.co.uk / July 16, 2024

10 graphic design trends you should be using in 2024

Just like social media trends, there are also trends in graphic design. To help you and your marketing team, we have been doing research on the top graphic design trends for 2024.

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Updating SEO: How Often Should You Be Updating Your SEO
Marketing
By websites@idomarketing.co.uk / July 1, 2024

Updating SEO: How Often Should You Be Updating Your SEO

Find out how often you should update SEO to keep your website’s performance strong and improve search engine rankings.

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What is personalised marketing?
Marketing
By websites@idomarketing.co.uk / June 27, 2024

What is personalised marketing?

Are you looking for a way to delight your customers and gain better ROI for your marketing? A personalisation strategy will benefit your business.

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Five Key Social Media Updates for June
Marketing
By websites@idomarketing.co.uk / June 26, 2024

Five Key Social Media Updates for June

A social media strategy is crucial for your marketing. Here are 5 key social media updates for June which can help your team moving forward with your content.

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We have gathered all of the important dates for 2024. Why not use our 2024 Marketing Calendar to plan ahead for your marketing strategy?

Marketing News

10 graphic design trends you should be using in 2024
Marketing
By websites@idomarketing.co.uk / July 16, 2024

10 graphic design trends you should be using in 2024

Just like social media trends, there are also trends in graphic design. To help you and your marketing team, we have been doing research on the top graphic design trends for 2024.

Read More
Updating SEO: How Often Should You Be Updating Your SEO
Marketing
By websites@idomarketing.co.uk / July 1, 2024

Updating SEO: How Often Should You Be Updating Your SEO

Find out how often you should update SEO to keep your website’s performance strong and improve search engine rankings.

Read More
What is personalised marketing?
Marketing
By websites@idomarketing.co.uk / June 27, 2024

What is personalised marketing?

Are you looking for a way to delight your customers and gain better ROI for your marketing? A personalisation strategy will benefit your business.

Read More
Five Key Social Media Updates for June
Marketing
By websites@idomarketing.co.uk / June 26, 2024

Five Key Social Media Updates for June

A social media strategy is crucial for your marketing. Here are 5 key social media updates for June which can help your team moving forward with your content.

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Social Media Trends for the next six months
Marketing
By websites@idomarketing.co.uk / June 19, 2024

Social Media Trends for the next six months

Do you have an in-house marketing team that needs a little inspiration to inject more engaging content into your social media strategy? Or perhaps you haven’t seen any uplift from the type of content your team are posting, and you want more from it.

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Drumroll Please… I Do Marketing Makes the Shortlist for Best Creative, Digital and Innovation Award 2024!
Marketing
By websites@idomarketing.co.uk / June 13, 2024

Drumroll Please… I Do Marketing Makes the Shortlist for Best Creative, Digital and Innovation Award 2024!

Our strategic marketing agency has been shortlisted for the best Creative, digital and innovation award in Kent.

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Marketing Calendar 2025
Marketing
By websites@idomarketing.co.uk / June 7, 2024

Marketing Calendar 2025

Plan your marketing content ahead and check our 2025 Marketing Calendar below to make sure you don't miss anything...

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10 Features Your Website Needs
Marketing
By websites@idomarketing.co.uk / May 29, 2024

10 Features Your Website Needs

Are you proud of your website? If not, you're missing a BIG part of a successful marketing strategy. You need to read this article, or share it with your marketing team.

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Five Key Social Media Trends for May 
Marketing
By websites@idomarketing.co.uk / May 22, 2024

Five Key Social Media Trends for May 

We stay up to date, so you don't have to! We have done a round-up of the latest May social media trends which your business needs to be doing.

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7 Social Media Tools You Can Use To Improve Your Marketing
Marketing
By websites@idomarketing.co.uk / May 15, 2024

7 Social Media Tools You Can Use To Improve Your Marketing

Here are our 7 most used tools which your marketing team can use to improve the efficiency and quality of your social media strategy.

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Five tips on how to get the most out of networking
Marketing

Five tips on how to get the most out of networking

Networking can help business growth, enhance brand recognition and foster relationships. Read this guide to get the most out of your and your team’s networking experience.

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24 Ideas For Your ESG Policy
Marketing
By websites@idomarketing.co.uk / April 18, 2024

24 Ideas For Your ESG Policy

Having an ESG policy can help with your financial performance, investor preference, stakeholder satisfaction and long-term sustainability; here are 24 ideas for your ESG policy.

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The 30-day Director Challenge
Marketing
By websites@idomarketing.co.uk / April 1, 2024

The 30-day Director Challenge

Often, directors are faced with balancing work and life and the never-ending to-do list; that sense of not feeling accomplished comes up repeatedly. There is always more you could do or be doing. Setting a task/goal can make things more achievable; find out the small things you can do to make significant changes.

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How To Take Notes Effectively
Marketing
By websites@idomarketing.co.uk / March 26, 2024

How To Take Notes Effectively

Taking notes effectively can have many benefits that help your day-to-day work life. Share this 4-step guide with your employees to help them get the most out of their note-taking.

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How To Tell If My Marketing Is Working?
Marketing
By websites@idomarketing.co.uk / March 13, 2024

How To Tell If My Marketing Is Working?

7% of small and medium business owners don’t have a marketing action plan, and failing to plan is planning to fail. A marketing strategy is a great place to start; find out what else you can do to get maximum return from your marketing efforts.

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Strong Branding: Is Your Brand Letting Your Marketing Down?
Marketing
By websites@idomarketing.co.uk / February 14, 2024

Strong Branding: Is Your Brand Letting Your Marketing Down?

Your company is active on social media and has many visitors on your website, but you are not reaping the benefits. Does this sound familiar? The chances are you need to go back to the basics and look at your brand.

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Planning your Social Media Content & Advertising
Marketing
By websites@idomarketing.co.uk / January 18, 2024

Planning your Social Media Content & Advertising

Efficiency is key to team success and planning your marketing activities ahead of time is always the best way forward. Send this guide to your team to watch your efficiency improve.

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A year in review
Marketing
By websites@idomarketing.co.uk / January 2, 2024

A year in review

This year has been full of great things for I Do Marketing; check out our highlights from the year.

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What makes a ‘good’ marketing email?
Marketing
By websites@idomarketing.co.uk / November 24, 2023

What makes a ‘good’ marketing email?

Do you have a client email list that is getting neglected? Opportunity awaits. Email marketing is 40 times more effective at acquiring customers than social media; use these steps to ensure you get the most out of your marketing campaigns.

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Marketing Trends 2024
Marketing
By websites@idomarketing.co.uk / October 25, 2023

Marketing Trends 2024

We love watching the marketing world evolve as it allows us to work in new ways to provide more value to our clients. Check out the top marketing trends for 2024.

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Marketing Calendar 2024
Marketing
By websites@idomarketing.co.uk / October 18, 2023

Marketing Calendar 2024

Staying ahead of the game is crucial to your social media plans. Share this with your marketing team to plan your 2024 content.

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Accredited Living Wage Employer
Marketing
By websites@idomarketing.co.uk / September 26, 2023

Accredited Living Wage Employer

Lydia, our Director, has said, ‘Introducing the Living Wage is not only the right thing to do, it also makes good business sense. This is a long-term investment in our people based on our values.’ Find out more about being an accredited living wage employer.

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Is ChatGPT an effective SEO tool?
Marketing
By websites@idomarketing.co.uk / September 21, 2023

Is ChatGPT an effective SEO tool?

ChatGPT and other AI tools have become very popular throughout 2023. Many people use these tools due to personal interest in how AI works, others are using them to aid them in their businesses and marketing practices.

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Planning for Christmas Campaigns
Marketing
By websites@idomarketing.co.uk / September 6, 2023

Planning for Christmas Campaigns

Some people may think talking about Christmas in September is too early, but not for us! Time is one of the most valuable factors to ensure you have created the most successful campaign.

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6 Web Design Trends Forecasted for 2024
Marketing
By websites@idomarketing.co.uk / August 30, 2023

6 Web Design Trends Forecasted for 2024

Keeping ahead of ongoing trends in the fast-changing and crowded digital landscape is crucial for anyone's marketing plan for 2024. At I Do Marketing we understand this and have forecasted web design trends for the year ahead.

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GDPR and how to sensibly manage data
Marketing
By websites@idomarketing.co.uk / August 7, 2023

GDPR and how to sensibly manage data

We recently caught up with Judith Andrews - Director of Business Tamer, otherwise known as 'GDPR Guru', to help outline some of the basics of GDPR and provide some reassurance in how to safely and sensibly manage data within your business.

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How Psychology and Marketing Make the Perfect Pair
Marketing
By websites@idomarketing.co.uk / July 26, 2023

How Psychology and Marketing Make the Perfect Pair

We love exploring all avenues of marketing and continued education. Let's hear from our very own Suzanne to explore the link between psychology and marketing and showcase how they really are the perfect pairing.

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How to write a good job advert
Marketing
By websites@idomarketing.co.uk / July 18, 2023

How to write a good job advert

Your job advert is often the first contact a potential employee will have with your company. Getting the advert right will ensure you make a good impression and attract the best candidates. Each item will help to attract the right applicants.

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Check Your Mid-Year Marketing Goals
Marketing
By websites@idomarketing.co.uk / June 20, 2023

Check Your Mid-Year Marketing Goals

We are now halfway through 2023, so it may be a good time to check how your marketing strategy has held up in the last 6 months. What goals did you set back in January and which goals have you met?

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7 Ps of Marketing
Marketing
By websites@idomarketing.co.uk / June 7, 2023

7 Ps of Marketing

he 7 Ps of Marketing are the seven aspects of a business’s process that are vital to its marketing strategy and its potential growth.

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The 7 Ps of Marketing: A Comprehensive Guide to Building a Successful Strategy
Marketing
By websites@idomarketing.co.uk / June 7, 2023

The 7 Ps of Marketing: A Comprehensive Guide to Building a Successful Strategy

In the world of marketing, businesses strive to create effective strategies that capture the attention of their target audience and drive sales. One approach that has proven to be invaluable is the utilisation of the 7 Ps of marketing.

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How has marketing changed over the years?
Marketing
By websites@idomarketing.co.uk / May 30, 2023

How has marketing changed over the years?

The thing we love the most about marketing is it is always changing and evolving. Of course, this does present challenges and means that we, as a marketing agency, are proactively staying ahead of the latest trends so that we can keep our clients ahead of the competition.

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How To Increase Your Reviews
Marketing
By websites@idomarketing.co.uk / May 15, 2023

How To Increase Your Reviews

Why do I need online reviews? 88% of consumers trust online reviews as much as personal recommendations.

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Writing copy that converts
Marketing

Writing copy that converts

Selling has changed. Storytelling is everything. Major brands are now having to redefine how they sell their product or service to their customers, by crafting content that builds a connection. With that connection comes engagement, trust and brand loyalty. 

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What are Google Ads?
Marketing
By websites@idomarketing.co.uk / April 11, 2023

What are Google Ads?

As a marketing agency, we often get asked questions like ‘How do I get my business to the top of a Google search?’ or ‘Should I be doing Google Ads?’

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Chartered Marketer: What is it?
Marketing
By websites@idomarketing.co.uk / April 4, 2023

Chartered Marketer: What is it?

A Chartered professional is a person who has gained a specific level of skill or competence in a particular field of work. 

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SEO or PPC?
Marketing
By websites@idomarketing.co.uk / March 10, 2023

SEO or PPC?

Digital marketing is all about reaching your target audience and sending them to a final sales point. In most cases, businesses want to increase traffic to their website and use this platform to sell their services or products.

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What are SMART Goals? Setting achievable goals for 2023
Marketing
By websites@idomarketing.co.uk / January 12, 2023

What are SMART Goals? Setting achievable goals for 2023

As we wave goodbye to 2022, the start of a new year naturally seems like the best time to make some changes and set some goals for the year ahead. But how do you actually set attainable goals?

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Outsourced vs In-House Marketing
Marketing
By websites@idomarketing.co.uk / December 19, 2022

Outsourced vs In-House Marketing

The age-old debate continues, in-house or outsourced marketing, which is best? Well, the real answer is… There isn't really one. It all depends on your business needs and the marketing approach you want to take to achieve your goals, which is why we want to ensure that those looking for marketing support are choosing the most suitable options for them. 

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Corporate Social Responsibility Ideas & Trends for 2023
Marketing
By websites@idomarketing.co.uk / November 30, 2022

Corporate Social Responsibility Ideas & Trends for 2023

"70% of consumers want to know how the brands they support plan to address social and environmental issues." Is your business making an effort to address these issues? We’ve all heard of CSR or Corporate Social Responsibility and its importance in showcasing a business's approach to taking responsibility for its effect on social and environmental well-being. There are many ways a business can embrace CSR, but one thing is for sure; it needs to be integrated into the culture and business operations to be meaningful. When thought of as a 'tick-box' exercise, the chances are it won't positively impact your...

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2023 Marketing Trends
Marketing
By websites@idomarketing.co.uk / November 18, 2022

2023 Marketing Trends

The definition of what we consider “marketing” is constantly changing and becoming broader. Marketing trends will expand greatly in 2023. Marketing is considered by many to still be all about branding and advertising; it is way more than this but businesses and marketers must now consider their strategy to bring all of the elements in their marketing mix together, to work together to focus on building great customer experiences and engaging them for long-term relationships.

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Business Anniversary Marketing Ideas
Marketing
By websites@idomarketing.co.uk / October 24, 2022

Business Anniversary Marketing Ideas

It isn’t every day, month or year your business celebrates its 60th year in operation. Having worked with Watkins for over a year, acting as their outsourced marketing team, we worked closely with them to help deliver a FABULOUS 60th-anniversary campaign to celebrate this milestone and make it one to remember. Here are some insights into what this involved.

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Marketing Calendar 2023
Marketing
By websites@idomarketing.co.uk / October 11, 2022

Marketing Calendar 2023

Plan your marketing content ahead and check our 2023 Marketing Calendar below to make sure you don't miss anything...

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32 web design principles for a user-friendly website
Marketing
By websites@idomarketing.co.uk / September 23, 2022

32 web design principles for a user-friendly website

When designing a website, it’s important to keep a clear vision in mind, but sometimes inspiration can kick in and take your design down a different path. Web design is all about inspiration and presenting your brand in the most creative way possible, without causing confusion.

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How to get started on your 2023 marketing plan
Marketing
By websites@idomarketing.co.uk / August 31, 2022

How to get started on your 2023 marketing plan

We’re here to give you an insight into how we are planning ours’ and our client's 2023 marketing plans. Discussing how to set SMART goals, why SEO is so important when trying to meet your new goals and how social media marketing can help you stand out against local competitors.

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How to optimise page titles and meta descriptions to improve SEO
Marketing
By websites@idomarketing.co.uk / August 4, 2022

How to optimise page titles and meta descriptions to improve SEO

SEO or Search Engine Optimisation is a variety of techniques used on websites in order to rank higher up on search engines like Google or Bing.

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Tips to Make Social Media Marketing Easier For Business Owners
Marketing
By websites@idomarketing.co.uk / June 21, 2022

Tips to Make Social Media Marketing Easier For Business Owners

Social media marketing is a must for most businesses’ marketing strategy to reach their desired audience.

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How to add an admin to your social media channels
Social Media
By websites@idomarketing.co.uk / May 18, 2022

How to add an admin to your social media channels

Oftentimes, when outsourcing your social media marketing , you will need to change admin roles in order for content to actually be posted on your account. However, depending on the platform you are using, the way that you allow new admins onto your account may vary.

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What is SEO?
Marketing
By websites@idomarketing.co.uk / May 13, 2022

What is SEO?

SEO or Search Engine Optimisation is a variety of techniques used on websites in order to rank higher up on search engines like Google or Bing.

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Period Leave – Breaking the bias
Marketing
By websites@idomarketing.co.uk / March 8, 2022

Period Leave – Breaking the bias

This year’s theme is #BreakTheBias. We all have biases — it is part of being human. Our collective biases can show up in the cultures and systems that contribute to gender inequities.

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Great Blog Titles To Increase CTR
Marketing
By websites@idomarketing.co.uk / February 8, 2022

Great Blog Titles To Increase CTR

Why is it so important to have a good blog title? If the title of your blog post isn’t interesting or intriguing, a searcher won’t click it… Therefore a complete waste of your efforts writing a blog!

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Different Types of Hashtags & How To Use Them
Social Media
By websites@idomarketing.co.uk / January 31, 2022

Different Types of Hashtags & How To Use Them

There are LOTS of different hashtags you can use in your post. First up we’re looking at community hashtags. Here are 9 different types of community hashtags you can use for your business and examples of how to use them:

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10 ways to increase website traffic in 2022!
Marketing
By websites@idomarketing.co.uk / January 20, 2022

10 ways to increase website traffic in 2022!

SEO stands for Search Engine Optimisation. Search Engine Optimisation is the technique of optimising your website in order to rank higher on search engines for certain keywords or phrases. For example; I Do Marketing is a marketing agency based in Canterbury, Kent - So ideally I Do Marketing would rank higher on Google for the search terms, "Marketing Agency Canterbury" or "Marketing Agency Kent".

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2022 Marketing Dates
Marketing
By websites@idomarketing.co.uk / December 21, 2021

2022 Marketing Dates

January: Month Celebrations:  I Do Marketing is 5 Years! 1st – 31st January – Ginuary / Dry Jan / Veganuary Month Dates:  1 Jan New Year's Day 3 Jan 'New Year's Day' observed 4 Jan 2nd January (substitute day) (Scotland) 5 Jan Twelfth Night 6th January – National Shortbread Day

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10 marketing stats to boost your marketing in 2022
Marketing
By websites@idomarketing.co.uk / November 30, 2021

10 marketing stats to boost your marketing in 2022

#1 60% of small businesses in the UK use Paid Digital Advertising Paid digital advertising covers everything from social media advertising, display advertising, re-marketing (those adverts that follow you around the internet), pay-per-click advertising (PPC) and video advertising.

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What is the best marketing strategy NOW?
Marketing
By websites@idomarketing.co.uk / October 13, 2021

What is the best marketing strategy NOW?

It’s a bit of a trick question to be honest because it really depends on your business and what you want to achieve. But, there are few things that might feature in your marketing that you can introduce to support most marketing strategies… 

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5 reasons you should enter business awards
Business
By websites@idomarketing.co.uk / September 23, 2021

5 reasons you should enter business awards

If you’ve never considered entering your business into an award before, you should. Awards are very often overlooked as a marketing tool but they can work wonders for your business.

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Tips on how to create a good HR culture
Business
By websites@idomarketing.co.uk / September 14, 2021

Tips on how to create a good HR culture

Culture is incredibly important for a successful business. Keeping on top of internal communication channels is KEY. In our opinion I Do Marketing's clients that we work with that have a good culture have better marketing...

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How to pick the right social media platforms for your business
Social Media
By websites@idomarketing.co.uk / July 23, 2021

How to pick the right social media platforms for your business

Navigating through the growing number of social media platforms can feel daunting for many business owners.

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5 Steps To Generate Good Reviews Plus Step By Step Guide On How To Handle Bad Reviews!
Marketing
By websites@idomarketing.co.uk / June 22, 2021

5 Steps To Generate Good Reviews Plus Step By Step Guide On How To Handle Bad Reviews!

Getting good reviews is SO important for your marketing and business.

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A Quick Tip To Improve Your SEO Today
Marketing
By websites@idomarketing.co.uk / May 19, 2021

A Quick Tip To Improve Your SEO Today

Our SEO expert Jess gives us her insights into SEO and some valuable advice...

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Create An Instagrammable Business
Social Media
By websites@idomarketing.co.uk / April 21, 2021

Create An Instagrammable Business

We thought we'd bring you the insights from a business owner who's business had been knocked down by COVID but got back up and FLOURISHED.

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SMART Goals For Marketing
Marketing
By websites@idomarketing.co.uk / April 19, 2021

SMART Goals For Marketing

Does everything need to be SMART these days or is it just me? Even our goals now have to be SMART! Why? Well, lets take a look...

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2021 Marketing Dates
Marketing
By websites@idomarketing.co.uk / April 1, 2021

2021 Marketing Dates

Here is a comprehensive list of some key marketing dates that your business must know when creating a marketing calendar for 2021.

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Why Should Businesses Invest In Graphic Design
Marketing
By websites@idomarketing.co.uk / March 22, 2021

Why Should Businesses Invest In Graphic Design

Why Should Businesses Invest In Graphic Design? Hannah, Our Graphic Designer Gives Away Some Ultimate Graphic Design Tips for Businesses…

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Top 10 Video Tips
Marketing
By websites@idomarketing.co.uk / March 15, 2021

Top 10 Video Tips

We caught up with Damian from MMS 360 who gave us an insight into why we should be including MORE video in our 2021/22 marketing content plans.

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Mistakes To Avoid With Your Social Media Content
Social Media
By websites@idomarketing.co.uk / February 26, 2021

Mistakes To Avoid With Your Social Media Content

Here Jason gives us his insight into what mistakes to avoid in your imagery for your social media.

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2021 Marketing Planning
Marketing
By websites@idomarketing.co.uk / November 10, 2020

2021 Marketing Planning

For a while now I've been having conversations with businesses about their 2021 marketing and many of those businesses are looking to 2021 for a better year in business than 2020. I think marketing will be key to this. Do you agree?

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Nostalgia Marketing – Why We Love It
Marketing
By websites@idomarketing.co.uk / October 21, 2020

Nostalgia Marketing – Why We Love It

When you work every day in and on marketing campaigns and looking for opportunities for various businesses to make use you quickly spot changes and trends.

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Planning Social Media Ahead of Time, Why Bother?
Social Media
By websites@idomarketing.co.uk / September 18, 2020

Planning Social Media Ahead of Time, Why Bother?

We get asked a lot 'Why would you bother to plan your social media ahead of time?' or 'Does it make a difference to your results if you plan your social media ahead of time?'

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What Is Your Digital Marketing Footprint?
Marketing
By websites@idomarketing.co.uk / August 7, 2020

What Is Your Digital Marketing Footprint?

Do you wonder what you could do to make it work better? The following few steps will enable you to look at your website, social media, and general marketing and hopefully see what you can improve…

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Is It Time To Reflect On Your Marketing?
Marketing
By websites@idomarketing.co.uk / June 24, 2020

Is It Time To Reflect On Your Marketing?

23rd March...the date Boris implemented our lockdown...we’ve been in lockdown for 3 months!? 3 months is a LONG time. And boy, have we felt it.

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5 Tips: Marketing NOW in a Pandemic
Marketing
By websites@idomarketing.co.uk / April 2, 2020

5 Tips: Marketing NOW in a Pandemic

It would seem that pretty much everything we have planned for our marketing has now changed. It is either completely irrelevant or shifted to a point in the future…

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Marketing Trends 2020
Marketing
By websites@idomarketing.co.uk / December 11, 2019

Marketing Trends 2020

2020 is the year of the customer. We couldn’t miss customer experience off of the list of marketing trends for 2020 could we!? Customers are looking for more than just a product or service.

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Why would you outsource your social media?
Social Media
By websites@idomarketing.co.uk / November 11, 2019

Why would you outsource your social media?

It’s a social media manager's full-time job to keep on top of and track algorithm changes whilst keeping a lookout for new trends, but also adapt your strategy and the content based on the latest updates.

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© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London