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Case Study

A boutique hotel with restaurant, bar and treatment room nestled in the Kent countryside perfectly located to visit Whitstable, Faversham and Canterbury.

Services: Graphic Design, Website Development, Email Marketing, Logo & Branding, & Copywriting

Problem: This client had recently taken over a run-down village pub and planned to restore it to a standard it has probably never been before! As well as this they needed a gorgeous brand, logo and website to match it. They had an idea of what the logo would look like, a mood board for the interior design and a vision that needed to be brought to life.

Solution: We began with the team to bring their sketches of their logo to life, as part of the new brand development we created some ‘wildcard’ options. (see the process below) From this the client made their selection which happened to be our favourite too! A couple of tweaks on colours and we were complete with the brand and logo.


From then we began to develop the website starting with a 3 page holding site which served to keep locals updated on the changes and pre-booking of hotel rooms. In the background we developed a full site complete with integration of booking plugins for the restaurant and hotel stays. We also developed the copy for the website and other marketing materials.

Since the launch in May 2022, we have helped with social media strategy, graphic design of adverts, postcards and business cards to name a few marketing materials.

The Fabulous White Horse Team are managing their social media themselves so give them a like and follow. Also take a look at their new website.


The White Horse Testimonial

“From the first conversation, we were confident that the I Do Marketing team understood what we needed. They listened to us, challenged us by throwing in ‘wild cards’ for our logo development and consequently were able to bring our vision to life. We are thrilled with the branding, the website development and copywriting. Since our launch they have continued to support us with website updates, graphic design and social media training. At all times, the IDM team have been professional, efficient and, on top of all that, they are an absolute pleasure to work with.”

– Natalie Hennessy, Owner

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London