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Urban HVAC Maintenance

Urban HVAC Maintenance is a heating, ventilation and air-conditioning service & repair specialist covering Kent & London.

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Services: Discovery & Strategy, Branding, Logo Design, Website Design, Development and Management, Graphic Design, Content Drafting, Your Marketing Manager, Social Media Management & Social Media Advertising.

Challenge: Urban HVAC Maintenance approached us with a new business venture idea. They already had a successful air conditioning company for the residential market and wanted to branch out to offer maintenance for the commercial side. They wanted a marketing team on hand to provide new fresh and strategic ideas to support the business launch and growth.

Solution:

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Step 1: Discovery Session & Strategic Planning

As with all of our clients, we started with a Discovery Session to understand the market and their competitors, then did the research and put together our recommendations for their marketing strategy. This explored key targets, messaging, branding, website UX, ongoing brand awareness ideas and strategic partnerships.

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Step 2: Branding

To begin, we created a logo and brand guidelines to complement the other businesses. We then planned, drafted content and designed a company brochure to be used as a positioning and sales tool.

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We also created branded social media templates and datasheets to ensure all their collateral was aligned.

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Step 3: Website design and development

Alongside designing and drafting the brochure, we created a brand new WordPress brochure-style website as part of the launch strategy. The website showcases Urban HVAC’s capabilities, from services to customer testimonials.
To strengthen the website content, we also supported them with new photography and videography of their team and key customers.

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Step 4: Marketing Plan

Now that we have created a strong brand identity and website for the new business, we are going to support them with ongoing marketing, acting as outsourced Marketing Managers. This includes monthly website content, thought-leadership articles, social media posting across LinkedIn and Instagram, advertising, and monthly marketing reports and meetings to keep track of goals.

We will keep you up to date on the success of this exciting new venture!

Urban HVAC Testimonial

“I do not know where to begin when it comes to these guys, the passion and energy they have is second to none. They have treated our company as if it were their own. We are delighted with the direction that they are taking our business in and we look forward to a long and successful journey together.”

– Ian Shepheard, Managing Director

 

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London