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Case Study

Watkins are a leading London and South-East M&E Contractor, with over 60 years of experience in the industry. They deliver integrated end-to-end building services to the construction industry in London and the South East.

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Services: Your Marketing Manager, Logo and Branding, Graphic Design, Social Media Management, Website Development and Management.

Problem: The fast-growing company have gone from strength to strength over the last 60 years and were previously using an internal resource to support their marketing.

Watkins were recommended I Do Marketing to help maintain a level of consistency while their internal marketing resource went on maternity leave, but also to develop and implement a fresh marketing strategy with clear direction to achieve their business goals.

Solution: We have developed an all encompassing marketing strategy and a rolling 6 month marketing plan with regular meetings with the senior management team.

Acting as Watkins’ Marketing Manager, we work closely with the team to deliver the following:

  • Marketing Strategy and Plan
  • Website Development and Ongoing Management
  • Social Media Management
  • Graphic Design
  • Content & PR Management
  • Email Marketing
  • Monthly Report and Review

Since hitting the ground running at the beginning of the engagement, the I Do Marketing team have been an integral part of the Watkins team and now work alongside the internal marketing resource to further drive and deliver new and innovative ideas.

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We work with Watkins to help launch and promote their sister companies, Watkins Academy and Watkins FM Solutions with individual marketing plans and tailored messaging.

We continue to have a great working relationship with Watkins acting as their outsourced Marketing Manager.

Key stats:

66%

increase in LinkedIn followers within the first 6 months

620

visitors to their LinkedIn page per month on average

We manage Watkins’ LinkedIn and Instagram – check out their channels to see their latest posts!

Graphic design and branding work carried out for Watkins:

© I DO MARKETING Ltd 2022 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2022 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London