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Wilkinson Construction Consultants

Local award-winning Building Inspectors. They are licensed by the Building Safety Regulator, and unlike many other independent Building Control Approvers, they are also registered with the RICS ensuring you receive the highest standards of professionalism in the industry.

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Services: Your Marketing Manager, Social Media Management, Social Media Advertising, Email Marketing, Graphic Design, PPC, Website Development & Management & SEO.

Problem: Wilkinson approached us to improve and strengthen their online presence as part of their business growth plans to target architects and other construction professionals. They wanted to create a brand that is memorable and resonated more with their target audience, as well as improve their social media presence with consistent posting of relevant and engaging content. If only it was that simple…

Wilkinson CC Testimonial

“We have been working with Lydia and her team since 2021 and have been very happy with the service we have had.

From the initial discovery meeting Lydia took a deep dive into our business and found ways we could present a clearer and more cohesive brand message, that we could be very proud of. We have retained them ever since and used them for graphic design, social media and traditional print, as well as updating our website and SEO.

They are the perfect one stop shop for all your marketing needs”

– Geoff Wilkinson
Managing Director
Wilkinson Construction Consultants

Solution:

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Step 1: Discovery Session

We kicked off with an immersive Discovery Session where we took a dive into their business to identify their current position in the market, their goals, their strengths and weaknesses, their target audience, and the industry as a whole.

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Step 2: Branding

As the first step in helping to solve the issue of the brand identify crisis, we reviewed the branding and messaging. It was important that the existing logo and assets were refreshed, but most importantly, simplified to help convey a clear brand message. From this, we developed and introduced a new set of brand guidelines to ensure consistency moving forwards.

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Step 3: Marketing Plan

Once the brand was simplified and representative of Wilkinson’s offering, we developed an all-encompassing marketing strategy and a rolling 6-month marketing plan with monthly meetings and reports. We work closely with them on an ongoing basis, acting as their Marketing Manager.

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Step 4: Website design and development

A new dynamic website was at the heart of the marketing strategy to reflect the new branding and act as a lead generation opportunity for Wilkinsons and an information hub for architects.

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support

Step 5: Ongoing support

On a monthly basis, we support Wilkinson’s with their ongoing social media management across LinkedIn, Instagram and Facebook, graphic design for online and offline materials, website management, monthly newsletter and industry article, as well as strategic advice.

Results:

+46%

Database Contacts

+52%

Social Media Followers

+46%

Database Contacts

+52%

Social Media Followers

We manage Wilkinson’s Facebook, LinkedIn and Instagram accounts. We create content, share it and engage with their audience on their behalf.
Check out Wilkinson on LinkedIn, Facebook and Instagram.

 

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London

© I DO MARKETING Ltd 2024 All Rights Reserved – Kent Marketing Agency serving businesses in Kent & London